We wanted to capture the feeling of living active,
daring, adventurous lives when eating a hearty
breakfast. And putting a bear on the box made it
feel that way. Later, we discovered that bears are
an indicator of a healthy, vibrant ecosystem, with
plenty of food to forage and space to wander. And
that concept really hit home, because to us, a
pantry stocked full of real and nourishing food
signals a healthy, active lifestyle.